PODCAST: Personalization and its value in customer experience

In this episode, Tim Butara talks with Josh Forte of Comporium about personalization and the important role it has in the constantly evolving customer experience.

You’ll learn:

  • How personalization is done right
  • The differences between different customer management technologies, such as DMP and CDP
  • How privacy regulations affect personalization
  • How the COVID pandemic has impacted personalization and customer experience

Listen to the episode or read the transcript here

About Josh Forte

Josh Forte is an e-commerce and digital marketing professional and Online Channel Manager at Comporium, a communications and home security company from South Carolina, US. He’s particularly interested in how you can improve customer experience with a personalized touch by being data-driven.

Last updated: 14 Jan 2021

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