In this episode, Tim Butara talks with Josh Forte of Comporium about personalization and the important role it has in the constantly evolving customer experience.
- How personalization is done right
- The differences between different customer management technologies, such as DMP and CDP
- How privacy regulations affect personalization
- How the COVID pandemic has impacted personalization and customer experience
About Josh Forte
Josh Forte is an e-commerce and digital marketing professional and Online Channel Manager at Comporium, a communications and home security company from South Carolina, US. He’s particularly interested in how you can improve customer experience with a personalized touch by being data-driven.