Show findcourses.com as: Mobile

4 Mistakes to Avoid as a Training Provider in 2019

The top 4 mistakes to avoid that you probably don’t even know your making.

As a training provider your main goal is to attract new clients. Even though it may feel like you are doing everything you can to attract leads and draw people into your training programs, chances are you are making mistakes that you don’t even realize you’re making.

Don’t keep repeating the same mistakes that you were making last year. Avoid these 4 mistakes in 2019 and boost your training company.

1. Not chasing the customer that goes silent

Getting a lead is exciting. However, it can be discouraging if you respond and then don’t get a response back.

When collecting feedback from clients, we have found that one of the main problems that training providers experience is no response back after they reply to a lead. Instead of getting down and assuming the inquirer went another direction or are not interested, make sure you follow up again.

Don’t feel a need to be distant, after all they are the ones who contacted you first. Even if they don’t end up booking with you, establishing a relationship can pave the way for future bookings. A good chase time is 3 days after you have sent your initial reply.

2. Not utilizing reviews

Training providers continue to underestimate the power of reviews. Using reviews to promote your courses and yourself as a training provider can play a significant role when a client decides to book you or not. In fact, our research has found that courses are likely to perform 3 times better if they have reviews. 

Make an effort to get more reviews this year by following up with clients directly after delivering training. Not only will this help you gauge how satisfied your customers are, but it will also ensure that you are constantly receiving a feed of valuable marketing content.

Having current and relevant reviews up with your profile is a key selling point. Set yourself apart by capitalizing on reviews in 2019.

3. Not using relevant content

There is an old myth that more is always better. Although this is sometimes true, quality is always better than quantity when it comes to profile and education descriptions and recourses.

Many providers make the mistake of adding too much wordy and unnecessary content. Even though this may seem like a good idea, adding a plethora of unnecessary text can often drive potential clients away rather than draw them in.

According to data by Tony Haile, CEO of the data analytics company Chartbeat, 55% of people spend fewer than 15 seconds actively on a web page.

With this in mind, it is important to focus on listing relevant and up to date content that can quickly and easily inform the reader about yourself and your courses. This starts with your course title. If a reader can’t tell what your course is about by the title, then they probably won’t bother to read your description. Ensure your key selling points are clearly established at the top of your page so your readers don’t lose interest.

In addition to ensuring your content is relevant and tailored to your audience, make sure to focus on providing captivating images. Many training providers put visuals on the backburner after written content which is a huge mistake. The first thing that a user sees is the banner at the top of your page. Don’t disregard this image. Use it as an opportunity to give a positive first impression of your company.

In addition, using tools like video can also help expand your profile beyond just text and give interested candidates a sneak peek into what they can expect from one of your training courses.

Don’t let irrelevant content hold you back in 2019. Get a grip on your overall image and show a user why they should book with you.

4. Not tracking

One of the biggest mistakes that training companies make is that they don’t track their traffic and other marketing efforts. If you feel like you’re not getting a lot of leads, it may be because you are not drawing enough traffic into your site.

All activities have metrics. If you are not monitoring them, you will have no idea how effective or ineffective they are. Using tools such as Google Analytics, HubSpot or Ahrefs can give you a major competitive advantage by showing how much traffic you’re drawing in, what type of audience your attracting, how well your marketing efforts are performing and so much more.

Don’t continue to be blind in 2019. Stop making these 4 mistakes and start seeing an improvement in your performance.

Last updated: 01 Mar 2019

You might also be interested in:

Last updated: 2/28/2019

Training Tips to Stay Prepared for Disaster in 2018

Almost everyone likes to feel that they are in control, especially when it comes to their business. Unfortunately, there many issues that are simply beyond our reach. Learn how to prepare for disasters in 2018 with training tips based on DRI's Third Annual Predictions Report!

Read more
Last updated: 3/1/2019

Why are Companies Finally Investing in Talent Development?

Companies are finally starting to see the importance and benefits of investing in talent development. Find out why organizations are starting to pay attention and which top companies are leading the way!

Read more
Last updated: 3/1/2019

How Training Boosts Morale

If one considers that most people spend more of their waking hours with colleagues than they do with their loved ones, it goes to reason that their wellbeing and comfort in the office should be of paramount importance. 

Keeping your employees happy is important and there are a number of things that can be done to engender a high level of morale. 

Read more
Last updated: 3/1/2019

Including Professional Development In Your Personal Mission Statement

Whether you work for a large international financial organization with hundreds of employees or a one-person wedding planning business, keeping yourself trained and at the top of your game is of vital importance in a world rife with competition and ever-changing best practices. Take a look at these tips on how you can build professional development into your personal mission statement in order to get the most out of your career.

Read more
Last updated: 3/1/2019

9 Ways to Improve Employee Morale

High office morale will see your employees engaged and motivated as they go about their duties. Work won't feel like a burden, but rather a place to showcase their skills and achieve more than is expected of them. Find out what you can do to improve employee morale.

Read more
U.S. L&D Report: 2019 - Benchmark Your Workplace Learning Strategy

US L&D report 2019 - Benchmark your Workplace Learning

Are you curious about the L&D strategies of some of the U.S.'s top companies?

Find out what they're up to in findcourses.com's second annual U.S. L&D Report!

Take me to the report

Our newsletter
Leave your email and stay updated on professional training

LOOKING FOR TRAINING?

findcourses.com offers a free consultancy service to help compare training for you and your team

Request a free quote