Show findcourses.com as: Mobile

How London Zoo Connects Learning With Business Impact

London Zoo ROI of Learning

Photo: iStock

Emma Brown, Head of Training and organizational Development at ZSL London Zoo explains how she and her team align workplace learning with organizational goals and report their results with impact.

Why is proving the value of L&D so important for your organization?

It is very important to our HR team to demonstrate that L&D is adding value to our organization, which is something we’ve been working on since our L&D team joined in 2014. We want to measure the impact we are having, to ensure we are making a genuine and tangible difference to staff and are continuously improving our offer. 

How do you measure the ROI of L&D within ZSL? And how do you communicate this to the company?

We produce an annual report for directors and the Council of Trustees that outlines the value of Training and organizational Development. We identify measures of success for each project or programme of work at the start and are sure to capture data throughout the year to demonstrate these. This data can be anything from employee feedback and evidence of individual performance improvements to team or organizational wide improvements in our staff survey scores as well as the cost of a project and savings we have made by the approaches we have adopted.  We also look at external benchmarks so that we are able to communicate how ZSL L&D sits in comparison to other charity organizations.

How is demonstrating the value of L&D different across organizational levels?

We seek to identify the value at an individual, department and organizational level.  

What are the top challenges of proving return on investment and how are you overcoming them?

It can be difficult to measure improvements in culture and behaviours, but we look to overcome this by identifying measures of success right at the start of a strategy or plan. We also sometimes find it challenging to gather feedback from people, so tried to ensure access is as easy as possible, with all out evaluation forms online.

How would you recommend L&D departments get their senior management team engaged with learning/supporting initiatives?

Within our organization it is essential to provide as much evidence as possible both for the need for the learning initiative and the value it has added to ZSL.  Evidence can be focused to appeal to senior management and with initiatives chosen that are relevant to their needs, frustrations and strategies.  It also helps when what you deliver is high quality as it help build credibility.  

Can you describe a moment when you realised employees were recognising the value of training?

One year after our L&D team joined the organization we ran an employee opinion survey that showed staff perceptions of training and development had improved significantly over that year. There were a huge number of qualitative comments in the survey where people expressed their appreciation of training and development and how it was helping them in their role. It showed us that in a short space of time my team were adding real value to the majority of staff. 

We also introduced 360 degree feedback for senior managers and used the findings to introduce a number of leadership development initiatives.  A year later performance had improved across the leadership team, with increased scores in the areas we had particularly paid focus to.  This was incredibly rewarding to see, and showed that our approaches were having the right affect. 

What’s next in your L&D strategy to further prove the value of talent development at ZSL?

We’ve recently introduced eLearning so will next be looking to measure the value.  This will start with understanding the number of people that have engaged with eLearning and how helpful they have found it and we’ll then review the financial savings made in terms of training costs and hours saved. 

This interview is part of the U.S. L&D Report 2018.

Download the full report below:

L&D report

What's included?

  • The employee training budgets, training topics, and training methods of organizations in 2018.

  • Practical advice from L&D leaders to help you adopt new technologies, nurture a learning culture, and measure and promote the value of workplace learning.

  • How learning professionals rate the executive engagement in learning, assess the impact of training and more!

U.S. L&D Report: 2018
This field is used for controlling automatic form submits. Please leave it blank:
Contact Details

Last updated: 18 Jun 2018

You might also be interested in:

Last updated: 6/18/2018

Proving Value in the Face of Flat External Training Spend

Does one of your biggest challenges as a training supplier stem from flat organizational spend on external training? L&D professionals have cited a lack of budgetary resources as their top challenge in 2018. Read about findcourses.com’s survey of L&D departments in the U.S. and find out how you can overcome the squeeze to help your clients prove the ROI of L&D.

Read more
Last updated: 7/6/2018

Is Food Safety Training Important? - 7/2/2018

Even though food safety training is recommended for all professionals working in the food industry, not all workers undergo training or acknowledge the importance. Find out if food safety training is important and why!

Read more
Last updated: 6/18/2018

Why are Companies Finally Investing in Talent Development? - 6/4/2018

Companies are finally starting to see the importance and benefits of investing in talent development. Find out why organizations are starting to pay attention and which top companies are leading the way!

Read more
Last updated: 3/12/2018

How Companies Can Train Teams with VR: Interview with Peter Halliday

A common objection to training employees with virtual reality is that it's difficult to learn collaboratively and build skills together as a team. That's why we were keen to speak with Peter Halliday, Head of Communications at Igloo Vision, a 360 degree immersive projection company that offers a shared VR training platform.

Read more
Last updated: 6/18/2018

How Farmers Insurance is Using Virtual Reality to Train Employees

Farmers Insurance announced its deployment of a virtual reality training program to train claims representatives for home damage assessments on October 25th, 2017. We spoke with Jessica DeCanio, Head of the University of Farmers - Claims at Farmers Insurance who was part of the project team that developed the VR program.

Read more
U.S. L&D Report: 2018 - Benchmark Your Workplace Learning Strategy

Are you curious about the L&D strategies of some of the U.S.'s top companies?

Find out what they're up to in findcourses.com's first annual U.S. L&D Report!

Learn more

LOOKING FOR TRAINING?

findcourses.com offers a free consultancy service to help compare training for you and your team

Request a free quote